From the arcade era to now, games have been a driving force of culture — shaping trends, pushing technology, and redefining entertainment. But as our industry has grown, creativity has shrunk, and today our industry is divided. On one side, indie developers take risks and push the limits, while large AAA-giants play it safe. Sequels, remakes, and franchises dominate, while fresh ideas struggle for space.
The result: less surprise, less discovery, less wonder. Embark Studios was founded to do something about this. We try to pair the innovation-mindset of an underdog with AAA ambition. Every breakthrough that happens here is driven by asking ourselves ‘what if.’ We believe that progress starts with curiosity , and this fuels everything we do — from the people we hire, the culture we nurture, and the products we build.
